SMS and WhatsApp Marketing for Jewellers: Gold Rate Alerts, Schemes and Offers

Jewellery is bought on trust and on timing: when the gold rate dips, when a wedding is fixed, on Akshaya Tritiya and Dhanteras. SMS and WhatsApp messages let a jeweller be there at each of those moments with the right message.

Here are ideas and templates for jewellery showrooms, gold and silver shops and diamond stores.

What jewellers use messaging for

• Daily or weekly gold and silver rate updates
• Monthly savings scheme (kitty) instalment reminders and receipts
• Festival campaigns: Dhanteras, Diwali, Akshaya Tritiya
• Wedding season collections and appointments
• Order ready messages for custom and repaired jewellery
• Birthday and anniversary wishes, a natural reason to buy jewellery

Gold rate alerts

Customers who are planning a purchase watch the rate closely. A short daily message keeps your shop in mind.

• Today's gold rate at [Shop]: 22K Rs [Rate]/10g, 24K Rs [Rate]/10g. Silver Rs [Rate]/kg. Visit us at [Address].

  ~117 chars · 1 SMSCopy

• Gold rate update: 22K now Rs [Rate]/10g. A good day to book your wedding jewellery. Call [Number] - [Shop]

  ~110 chars · 1 SMSCopy

• Rate dip alert! 22K gold at Rs [Rate]/10g today. Book now and lock today's rate. - [Shop]

  ~93 chars · 1 SMSCopy

Always send the exact rate you will honour in the shop that day, and mention the time if rates change during the day.

Gold savings scheme reminders

• Dear [Name], your [Scheme] instalment of Rs [Amount] for [Month] is due on [Date]. Pay at the shop or online: [Link] - [Shop]

  ~134 chars · 1 SMSCopy

• Received Rs [Amount] for your [Scheme] instalment [X] of [Y]. Thank you, [Name]! - [Shop]

  ~103 chars · 1 SMSCopy

• Congratulations [Name]! Your [Scheme] is complete. Visit [Shop] to choose your jewellery. Valid till [Date].

  ~114 chars · 1 SMSCopy

Live preview

What your customer sees

• DLT-approved sender ID and template
• Submitted to operators in real time
• Live delivery report for every number
• Works on every mobile phone

MessagesInbox

SH

VM-SHRIJW-PToday's gold rate at Shri Jewellers: 22K Rs [rate]/10g. Visit us at Main Bazaar.

SH

JD-SHOPIN-SOrder #A1093 is out for delivery today.

HP

VK-HLTHPL-SReminder: appointment tomorrow, 11 AM.

Delivered in real timewith a live delivery report

Dhanteras and Diwali

• Shubh Dhanteras! Making charges [X]% off on gold jewellery till [Date]. Visit [Shop], [Address].

  ~104 chars · 1 SMSCopy

• This Dhanteras, bring home silver coins from Rs [Amount]. Pre-book now: [Number] - [Shop]

  ~91 chars · 1 SMSCopy

• Happy Diwali, [Name]! May your home shine bright. Warm wishes from [Shop].

  ~78 chars · 1 SMSCopy

Akshaya Tritiya

• Akshaya Tritiya on [Date]: pre-book gold jewellery today and get today's rate on delivery day. Call [Number] - [Shop]

  ~121 chars · 1 SMSCopy

• Celebrate Akshaya Tritiya with zero making charges on gold coins at [Shop]. Offer valid on [Date].

  ~102 chars · 1 SMSCopy

Wedding season

• Planning a wedding? Book a private appointment to see our bridal collection at [Shop]. Call [Number]

  ~102 chars · 1 SMSCopy

• New bridal collection now at [Shop]. Visit this weekend and get a free gift with every set.

  ~93 chars · 1 SMSCopy

Orders and repairs

• Dear [Name], your jewellery order #[Order] is ready for pickup at [Shop]. Please bring your receipt.

  ~105 chars · 1 SMSCopy

• Your repaired [Item] is ready. Collect it from [Shop] between 11 AM and 8 PM. - [Shop]

  ~92 chars · 1 SMSCopy

Birthday and anniversary

• Happy Birthday, [Name]! Enjoy a special gift on any purchase at [Shop] this week.

  ~85 chars · 1 SMSCopy

• Happy Anniversary, [Name]! Celebrate with [X]% off on diamond jewellery at [Shop] till [Date].

  ~105 chars · 1 SMSCopy

Hindi templates

• आज का सोने का भाव: 22K Rs [Rate]/10g - [Shop]

  ~49 chars · 1 SMS · UnicodeCopy

• [Name] जी, आपकी स्कीम की किस्त Rs [Amount] [Date] तक जमा करें। - [Shop]

  ~77 chars · 2 SMS · UnicodeCopy

• Aaj ka gold rate: 22K Rs [Rate]/10g, 24K Rs [Rate]/10g. Padharein [Shop], [Address].

  ~89 chars · 1 SMSCopy

WhatsApp: let them see the jewellery

Jewellery is visual. On the WhatsApp Business API you can send photos and short videos of new designs, a catalogue of the bridal collection, and buttons like "Book an appointment" or "Call the shop".

Tips for jewellers

1. Gold rate messages: keep them short, send at the same time every day, and only to customers who asked for them.
2. Scheme reminders are service messages and reach DND numbers. Offers are promotional.
3. Send festival offers 3 – 5 days before Dhanteras and Akshaya Tritiya, when people plan purchases.
4. Be careful with claims. State making-charge discounts and offer dates exactly, and avoid promising returns on gold.
5. Use your registered 6-letter sender ID so customers can tell your messages from fake ones.

See festival wishes SMS for customers for more festive greetings.

Frequently asked questions

How can jewellers use SMS marketing?

Jewellers use SMS for gold and silver rate updates, savings scheme reminders and receipts, festival offers, wedding collection launches, order-ready alerts and birthday wishes.

Can I send daily gold rate SMS to customers?

Yes, to customers who agreed to receive them. Register the template on DLT with the rate as a variable so you can update it every day.

When should jewellers send Dhanteras offers?

Three to five days before Dhanteras, with a reminder on the day before.

Are gold scheme reminder SMS promotional?

Instalment reminders and receipts for customers who joined a scheme are service messages. Messages promoting a new scheme are promotional.

Should jewellers use WhatsApp?

Yes. WhatsApp lets customers see photos and videos of designs, which SMS cannot show.