Scope of this policy
This policy applies to personal data we handle when you visit bulksmsind.in, contact us, create an account, or use our panels, APIs, plugins and messaging services. It is written to follow the Digital Personal Data Protection Act, 2023 (DPDP Act), the Information Technology Act, 2000 and related rules.
Two roles we play
- For your account and our website, we decide how and why your data is used. Here we act as the Data Fiduciary.
- For contact lists and messages you send through us, you decide whom to message and what to say. Here you are the Data Fiduciary and we process that data only on your instructions, as your Data Processor.
Data we collect
Information you give us
- Name, business name, email, phone number, address and login details
- KYC and business documents needed for account verification and DLT registration, such as GST, PAN or registration certificates
- Billing details and payment records, such as invoices and transaction references
- Messages you send to our team, and details you enter in forms on our website
Information processed when you use our services
- Contact lists, phone numbers, message content, templates, sender IDs and scheduling details you upload or send through the panel, API or plugins
- Delivery reports, message IDs, timestamps and status logs
- API request logs, IP addresses, device and browser information, and login history
Information collected automatically on our website
- Pages visited, referring pages and approximate location derived from IP address
- Cookies and similar technologies, as described in our Cookie Policy
How we use your data
- To create and manage your account, verify your identity and complete DLT and KYC requirements
- To submit your messages to telecom operators and channels, and to provide delivery reports
- To process payments, issue invoices and maintain accounting and tax records
- To provide customer support and send you service, billing and security notices
- To detect, prevent and investigate spam, fraud, misuse and security incidents
- To meet legal and regulatory obligations, including TRAI traceability requirements
- To improve our website and services
- To send you news and offers about our services, where you have agreed to receive them. You can opt out at any time.
Legal basis
We process personal data with your consent, or for legitimate uses allowed under the DPDP Act, such as providing a service you asked for, meeting legal obligations, and responding to legal requests. Where we rely on consent, you can withdraw it at any time by writing to us. Withdrawal does not affect processing that already took place.
Contact lists and message content
When you upload contact lists or send messages, you confirm that you collected those numbers lawfully and hold any consent the law and TRAI rules require. We do not use your contact lists to send our own marketing, we do not sell them, and we do not share them with other customers. We keep message logs and delivery records only for as long as needed to provide the service, resolve disputes and meet regulatory retention requirements.
We do not sell personal data
We do not sell, rent or trade your personal data or your contact lists to anyone.
How we protect data
We use reasonable security practices, including access controls, encrypted connections where supported, restricted staff access, server monitoring and regular backups. API keys are shown masked in our panels and plugins. No system is completely secure, so please keep your password and API keys safe and tell us immediately if you suspect misuse.
How long we keep data
We keep personal data only as long as needed for the purposes in this policy. Account and billing records are kept for as long as your account is active and afterwards as required by tax and accounting laws. Message logs and delivery records are kept for the period required by TRAI and operator rules, and then deleted or anonymised.
Your rights
Under the DPDP Act, you can:
- Ask for a summary of the personal data we hold about you and how we use it
- Ask us to correct, complete or update your data
- Ask us to erase data we no longer need, subject to legal retention requirements
- Withdraw consent you gave us
- Nominate another person to exercise your rights in case of death or incapacity
- Raise a grievance with us, and if unresolved, approach the Data Protection Board of India
If you are a recipient of messages sent by one of our customers, please contact that business first, as they decide whom they message. We will help them respond to your request.
No refund policy
There is no refund after purchase. Once you have paid and credits or a plan are added to your account, the purchase is final and cannot be cancelled or refunded, in full or in part. This applies to:
- SMS, WhatsApp, voice, RCS and other messaging credits, whether used or unused
- Plans, packs and reseller panel purchases
- Setup, DLT assistance, sender ID, template and integration services already provided
- Credits that expire at the end of their validity period
Credits are also not refunded or reversed when:
- Messages are not delivered because a number was invalid, switched off, out of coverage, on DND or blocked by the recipient
- Operators or DLT scrubbing reject messages because the header, template, URL or content did not match your DLT registration
- Promotional messages are held or rejected because they were sent outside the hours allowed by TRAI
- An account is suspended or closed for breaking our Terms of Use or No Spam Policy
- You stop using our services or use fewer credits than expected
Payment errors are not purchases. If you paid twice for the same order, or paid but no credits were added, write to support@bulksmsind.in within 7 days with your registered email or phone number and the payment reference. After verification, we will add the credits you paid for or return the extra amount. If credits were deducted because of a technical fault on our side without messages being submitted, we will restore those credits.
Children
Our services are for businesses and are not directed at children. We do not knowingly collect personal data of children under 18 for our own purposes.
International transfers
Some of our service providers may process data outside India. Where this happens, we take steps to make sure the data stays protected and the transfer is allowed under Indian law.
Grievance Officer
If you have a question or complaint about how we handle personal data, contact our Grievance Officer:
- Email: support@bulksmsind.in (subject: "Privacy grievance")
- Phone: +91 90345 41288
- Address: Bulk SMS India, 787 Basant Nagar, Jagadhri, Yamuna Nagar, Haryana 135003, India
We aim to acknowledge grievances within 48 hours and resolve them within the time required by law.
Changes to this policy
We may update this policy from time to time. The "Last updated" date at the top shows the latest version. Where changes are significant, we will tell you by email or through our website.
Contact us
For any privacy question, write to support@bulksmsind.in.