Direct Airtel, Vi, BSNL and Jio routes

SMPP SMS Provider in India

Connect your SMS software straight to our load-balancing platform over SMPP. Send OTPs, alerts and campaigns at high speed on direct operator routes, with delivery receipts on your bind and full DLT support.

  • 4Operators, direct
  • 10+SMPP backup servers
  • 2016Serving businesses since
What is SMPP

What is SMPP, and why do high-volume senders use it?

SMPP (Short Message Peer-to-Peer) is the standard protocol that telecom networks and SMS platforms use to exchange messages. Instead of making a separate web request for every SMS, your software opens a connection, called a bind, and keeps it open to send and receive messages continuously.

That makes SMPP the fastest way to send large volumes of SMS, which is why banks, fintech apps, SMS aggregators and resellers prefer it. As an SMPP provider in India, Bulk SMS India connects your bind to our platform, which carries the traffic over our direct links with India's mobile operators. Learn more about our telecom partnerships and network.

  • SpeedContinuous binds for the highest throughput.
  • ReliabilityLoad-balanced platform with automatic failover.
  • VisibilityDelivery receipts on the bind and in the panel.
  • ComplianceDLT IDs and templates checked on every message.
Features

SMPP connectivity built for scale

Everything you need to run high-volume SMS traffic reliably and within TRAI rules.

  • Direct operator connectivity

    Your SMPP traffic goes out over our direct agreements and connectivity with Airtel, Vi, BSNL and Jio, not through long reseller chains.

  • Load-balancing platform

    10+ SMPP backup servers on Tier-4 data centre hosting. Traffic is spread across routes and switches automatically when one is busy or down.

  • Separate binds by traffic

    Dedicated binds for OTP, service and promotional SMS, so time-critical OTPs are never queued behind bulk campaigns.

  • Delivery receipts over SMPP

    Real-time delivery receipts sent back on your bind, plus per-message reports in the web panel.

  • DLT ready

    Pass your DLT entity ID and template ID with each message. We help with DLT registration, headers, templates and whitelisting.

  • Secure, authenticated binds

    Unique credentials for every account, with access restricted to your approved servers.

Who it is for

Who uses our SMPP service

From banks to aggregators, anyone who sends SMS at scale from their own software.

Banks, NBFCs and fintechHigh-volume OTPs and transaction alerts from core systems.
SMS aggregatorsAdd reliable direct-operator routes for your own clients.
Resellers and agenciesConnect your own SMS software or panel to our routes.
Software platformsCRMs, ERPs, e-commerce and SaaS products that send SMS at scale.
Large enterprisesRetail, logistics, healthcare and education brands with heavy traffic.
International sendersBusinesses outside India sending to Indian numbers, and international SMS.
Compare

SMPP vs HTTP SMS API

Both use the same direct-operator routes. Pick the connection that suits your volume and team.

SMPPHTTP SMS API
Best forHigh volumes and continuous trafficWebsites, apps and moderate volumes
ConnectionPersistent bind, always connectedOne HTTPS request per send
SpeedHighest throughput (TPS)Fast, limited by request rate
Delivery reportsReceipts on the same bindCallback URL or report pull
SetupSMPP client software neededAny language, a few lines of code
RoutesSame direct-operator routesSame direct-operator routes

Need a simple integration instead? See our HTTP SMS API or the enterprise SMS solutions page.

Get started

Get your SMPP account in four steps

Our team sets up and tests your connection with you.

  1. 1

    Talk to our team

    Share your expected volume, traffic types and the SMPP client you use.

  2. 2

    KYC and DLT

    Complete business KYC. We help register or link your DLT entity, headers and templates.

  3. 3

    Get your SMPP account

    Receive your host, port and credentials, and share the server IPs to allow.

  4. 4

    Test and go live

    Send test traffic to Jio, Airtel, Vi and BSNL numbers, check receipts and go live.

Frequently asked questions

What is an SMPP provider?

An SMPP provider gives businesses a direct connection to its SMS platform using SMPP (Short Message Peer-to-Peer), the standard protocol telecom networks use to exchange SMS. Instead of sending one HTTP request per message, your software keeps a live connection (a bind) open and sends large volumes quickly.

Is Bulk SMS India an SMPP provider?

Yes. Bulk SMS India is a CPaaS provider and SMS aggregator that offers SMPP connectivity to enterprises, aggregators and resellers, with direct agreements and connectivity with Airtel, Vodafone Idea (Vi), BSNL and Jio.

Who should use SMPP instead of an HTTP API?

SMPP suits businesses that send large or continuous volumes, such as banks, fintech apps, large e-commerce brands, aggregators and resellers with their own SMS software. For websites and apps with moderate volumes, our HTTP SMS API is simpler.

Do I need DLT registration for SMPP?

Yes. Every commercial SMS in India must follow TRAI DLT rules. Your entity, headers and templates must be registered, and the entity ID and template ID are passed with each message. We help you complete the process.

Can I get separate SMPP binds for OTP and promotional SMS?

Yes. We set up separate binds for OTP, service and promotional traffic, so OTPs travel on priority routes and are not delayed by bulk campaigns.

Do you provide delivery reports over SMPP?

Yes. Delivery receipts are sent back on your bind in real time, and you can also see per-message reports in our web panel.

Which SMPP client software can I use?

Any software that supports the standard SMPP protocol can connect, including popular open-source gateways and custom SMPP clients built by your team.

Do you offer SMPP to international customers?

Yes. We work with clients in India and international markets, including businesses abroad that send SMS to Indian numbers. Talk to our team about your routes and volumes.

Ready to connect over SMPP?

Tell us your volume and traffic types. We will set up your binds and help with DLT.

Get an SMPP accountWhatsApp us