Answer every Instagram DM, even at 2 AM
An AI chatbot replies to your Instagram DMs in seconds — prices, timings, bookings — in Hinglish or English. Your team takes over from one inbox with WhatsApp whenever a customer needs a person.
- Official Instagram API
- AI replies 24/7
- One inbox with WhatsApp
What is Instagram DM automation?
Instagram DM automation means software answers the messages people send your business on Instagram. Instead of a person checking DMs all day, an AI chatbot replies instantly with the details customers ask for most — price, availability, timings, location and how to book or order.
Bulk SMS India connects to your Instagram professional account through Meta's official Instagram API. The chatbot learns from the business information you give it, replies in the customer's language and passes the chat to your team when needed. Instagram and WhatsApp chats sit in the same inbox, so nothing is missed.
- Channel
- Instagram Direct messages
- Uses
- FAQs, prices, bookings, lead capture
- Languages
- English, Hindi, Hinglish
- Hand-off
- Team inbox with WhatsApp
- Provider
- Bulk SMS India, since 2016
Who uses Instagram automation
Businesses that get most of their enquiries in Instagram DMs.
Fashion & D2C brands
Price, size and stock questions on every reel
Salons, spas & clinics
Rates, timings and appointment bookings
Coaching & courses
Fees, batch timings and demo class sign-ups
Travel & hotels
Package details, availability and enquiries
Real estate
Project details, site-visit requests and lead capture
Restaurants & cafés
Menu, table booking and delivery questions
Features
What you get on day one
- AI replies to Instagram DMs, 24/7
- Answers from your own business information
- English, Hindi and Hinglish
- One inbox for Instagram and WhatsApp
- Pause the bot in any chat, take over as a person
- Photos, reels and story replies shown in the inbox
Manual DMs vs automated DMs
| Checking DMs by hand | With Instagram automation | |
|---|---|---|
| Reply time | Hours, sometimes days | Seconds, any time |
| After office hours | No replies | AI keeps answering |
| Same question 50 times a day | Typed again each time | Answered automatically |
| Team | One person on the phone app | Whole team in one inbox |
Instagram automation rules to know
We follow Meta's rules so your account stays safe.
24-hour reply window
You can reply to a customer within 24 hours of their last message. After that, they need to message you again.
No bulk broadcasts
Instagram does not allow sending offers to people who have not messaged you. For bulk messages use WhatsApp or SMS.
Professional account
Your Instagram must be a Business or Creator account linked to your Facebook Page.
Official API only
No password sharing, no scraping tools. We connect through Meta's login screen.
Frequently asked questions
Common questions about Instagram automation
Is Instagram automation allowed by Instagram?
Yes, when it uses Meta's official Instagram API, as ours does. We do not use bots that log in with your password or scrape Instagram, which can get accounts blocked.
What do I need to start?
An Instagram professional account (Business or Creator) linked to your Facebook Page, and "Allow access to messages" turned on in Instagram's message settings. Our team helps you connect it.
Can it reply to comments with a DM?
Comment-to-DM replies are being added. Today the AI chatbot answers Instagram DMs, and your team replies from the same inbox.
Can I send bulk messages on Instagram?
No. Instagram does not allow broadcast messages to people who have not messaged you. You can reply to customers within 24 hours of their last message. For bulk messaging, use WhatsApp Business API or SMS.
Does the bot reply in Hindi or Hinglish?
Yes. The AI chatbot replies in the language the customer uses — English, Hindi or Hinglish — using the business information you give it.
What happens when the bot can't answer?
It tells the customer a team member will reply and hands the chat to your team. A person replying from the panel or the Instagram app pauses the bot in that chat.
Is there a charge per Instagram message?
Meta does not charge for Instagram messages. Plans are based on the AI chatbot and team inbox — talk to our team for pricing.
Related services
Let us know how we can connect
Share your details and our team will call you back with the right plan for your business.
- Phone+91 90345 41288
- Emailsupport@bulksmsind.in