Festival Wishes SMS for Customers: Diwali, Holi, New Year and More

Festivals are when customers remember the brands that remember them. A warm festival wish from your business keeps you top of mind, and adding a small offer turns that goodwill into sales.

Here are 50+ festival wishes SMS for customers, grouped by festival. Some are pure greetings, others include an offer. Fill in the [brackets] and copy.

Tips for festival SMS that customers like

1. Send a day before or early on the day. On the day itself, inboxes are full.
2. Keep it warm and short. One wish, one line about your business.
3. Personalise with the name. "Happy Diwali, Priya!" feels personal.
4. Add an offer only if it's real and clearly ends on a date.
5. Use "Rs", not ₹, and skip emoji in English SMS to stay within 160 characters (see SMS character limit).
6. Plan early. DLT templates take time to approve, so register festival templates a week or two in advance.

Diwali wishes for customers

• Wishing you and your family a bright and happy Diwali, [Name]! Thank you for being part of the [Business] family.

  ~113 chars · 1 SMSCopy

• May this Diwali bring light, joy and prosperity to your home. Happy Diwali from all of us at [Business]!

  ~102 chars · 1 SMSCopy

• Happy Diwali, [Name]! Celebrate with flat [X]% off on all products till [Date]. Visit [Store] or shop at [Link]

  ~123 chars · 1 SMSCopy

• This Diwali, light up your home with our festive collection. Extra Rs [Amount] off with code [Code]. - [Store]

  ~113 chars · 1 SMSCopy

• Thank you for your trust this year. Wishing you a safe and happy Diwali! - Team [Business]

  ~88 chars · 1 SMSCopy

Dhanteras wishes for customers

• Happy Dhanteras, [Name]! May wealth and good health always be with you. - [Business]

  ~84 chars · 1 SMSCopy

• This Dhanteras, bring home gold at special prices. Making charges [X]% off till [Date]. - [Jewellers]

  ~105 chars · 1 SMSCopy

• Shubh Dhanteras! Book your new [Product] today and get free [Gift]. Visit [Store]. - [Business]

  ~95 chars · 1 SMSCopy

Live preview

What your customer sees

• DLT-approved sender ID and template
• Submitted to operators in real time
• Live delivery report for every number
• Works on every mobile phone

MessagesInbox

ST

AX-STYLEZ-PHappy Diwali, Priya! Celebrate with flat 30% off on all products till 12 Nov. - StyleZ

SH

JD-SHOPIN-SOrder #A1093 is out for delivery today.

HP

VK-HLTHPL-SReminder: appointment tomorrow, 11 AM.

Delivered in real timewith a live delivery report

Navratri and Dussehra wishes

• Happy Navratri, [Name]! May Maa Durga bless you with strength and happiness. - [Business]

  ~89 chars · 1 SMSCopy

• Celebrate 9 days of Navratri with 9 colours of offers! Up to [X]% off at [Store] till [Date].

  ~101 chars · 1 SMSCopy

• Happy Dussehra! May good always win in your life. Warm wishes from [Business].

  ~76 chars · 1 SMSCopy

Holi wishes for customers

• Wishing you a colourful and joyful Holi, [Name]! Stay safe and have fun. - [Business]

  ~85 chars · 1 SMSCopy

• Happy Holi! Add more colour to your celebrations with [X]% off on [Category] till [Date]. - [Store]

  ~105 chars · 1 SMSCopy

• May your life be filled with the colours of happiness. Happy Holi from Team [Business]!

  ~85 chars · 1 SMSCopy

New Year wishes for customers

• Happy New Year, [Name]! Thank you for choosing [Business]. We look forward to serving you in the year ahead.

  ~108 chars · 1 SMSCopy

• Wishing you health, happiness and success in the New Year. - Team [Business]

  ~74 chars · 1 SMSCopy

• New Year, new offers! Start the year with [X]% off on [Product] till [Date]. - [Store]

  ~93 chars · 1 SMSCopy

• Thank you for a wonderful year together. Happy New Year from all of us at [Business]!

  ~83 chars · 1 SMSCopy

Eid wishes for customers

• Eid Mubarak, [Name]! May this Eid bring peace, joy and prosperity to you and your family. - [Business]

  ~102 chars · 1 SMSCopy

• Wishing you and your loved ones a blessed Eid. Eid Mubarak from Team [Business]!

  ~78 chars · 1 SMSCopy

Christmas wishes for customers

• Merry Christmas, [Name]! Wishing you joy, peace and lots of happy moments. - [Business]

  ~87 chars · 1 SMSCopy

• Our Christmas gift to you: [X]% off on everything till [Date]. Merry Christmas! - [Store]

  ~97 chars · 1 SMSCopy

Raksha Bandhan wishes

• Happy Raksha Bandhan, [Name]! Celebrate the bond with gifts from [Store]. [X]% off till [Date].

  ~105 chars · 1 SMSCopy

• Wishing you a joyful Raksha Bandhan filled with love and laughter. - [Business]

  ~77 chars · 1 SMSCopy

Independence Day and Republic Day wishes

• Happy Independence Day, [Name]! Let's celebrate the spirit of freedom together. Jai Hind! - [Business]

  ~102 chars · 1 SMSCopy

• Happy Republic Day! Proud to serve our customers across India. - Team [Business]

  ~78 chars · 1 SMSCopy

Other festivals

• Happy Ganesh Chaturthi, [Name]! May Bappa remove every obstacle from your path. - [Business]

  ~92 chars · 1 SMSCopy

• Happy Makar Sankranti! May your life soar high like a kite. - [Business]

  ~70 chars · 1 SMSCopy

• Happy Onam, [Name]! Wishing you a season of joy and prosperity. - [Business]

  ~76 chars · 1 SMSCopy

• Happy Pongal! May this harvest season bring you abundance. - [Business]

  ~69 chars · 1 SMSCopy

• Happy Lohri, [Name]! Wishing you warmth and happiness. - [Business]

  ~67 chars · 1 SMSCopy

• Happy Baisakhi! May this harvest festival bring joy to your home. - [Business]

  ~76 chars · 1 SMSCopy

Festival wishes in Hindi

• [Name] जी, आपको और आपके परिवार को दीपावली की हार्दिक शुभकामनाएं! - [Business]

  ~77 chars · 2 SMS · UnicodeCopy

• होली की हार्दिक शुभकामनाएं! आपका जीवन खुशियों के रंगों से भरा रहे। - [Business]

  ~77 chars · 2 SMS · UnicodeCopy

• नववर्ष की शुभकामनाएं! - [Business]

  ~32 chars · 1 SMS · UnicodeCopy

• Aapko aur aapke parivar ko Diwali ki hardik shubhkamnayein! - [Business]

  ~70 chars · 1 SMSCopy

Festival wishes on WhatsApp

WhatsApp lets you send a greeting with an image or short video, which stands out in a busy festive inbox:

• Happy Diwali, [Name]! 🪔✨ Thank you for being with us this year. Here's a small gift: use code [Code] for [X]% off till [Date]. 🎁

  ~139 chars · 3 SMS · UnicodeCopy

• Wishing you a colourful Holi! 🎨 May your year be as bright as these colours. — Team [Business]

  ~92 chars · 2 SMS · UnicodeCopy

Send festive campaigns with images and buttons through WhatsApp messaging.

Sending festival wishes to all customers

1. Upload your customer list from Excel or your billing software.
2. Pick the approved template and add the name as a variable.
3. Schedule it for the evening before or the morning of the festival.
4. Check the delivery report and resend to failed numbers.

Festival greetings, especially with offers, are usually registered on DLT as promotional, so send them between 10 AM and 9 PM. See our bulk SMS blaster for how bulk sending works.

DLT format for festival SMS

Happy {#var#}, {#var#}! Enjoy {#var#}% off on all products till {#var#}. Visit {#var#} - {#var#}

Using variables for the festival name lets you reuse one approved template for many festivals.

Frequently asked questions

What is a good Diwali wish for customers?

"Wishing you and your family a bright and happy Diwali! Thank you for being part of the [Business] family." Short, warm and personal.

How do I send festival wishes to all my customers at once?

Use a bulk SMS service: upload your contact list, pick an approved festival template and schedule it for the morning of the festival.

Can I add an offer to a festival greeting SMS?

Yes. Add a clear offer and an end date. Messages with offers are promotional and must be sent between 10 AM and 9 PM.

When should I send festival wishes to customers?

The evening before or early morning on the festival day works best, before inboxes fill up.

Can I send festival SMS in Hindi?

Yes. Hindi SMS use Unicode, so one message holds 70 characters. Keep Hindi greetings short.