Quick answer
One SMS credit covers one SMS part. A message longer than one part uses more credits.
| Message | Characters | Parts (credits per number) |
|---|---|---|
| English | up to 160 | 1 |
| English | 161 to 306 | 2 |
| English | 307 to 459 | 3 |
| Hindi/Unicode | up to 70 | 1 |
| Hindi/Unicode | 71 to 134 | 2 |
Long messages use slightly fewer characters per part (153 or 67) because a small header joins the parts back together on the phone.
Example
Sending a 200-character English message to 10,000 numbers uses 2 credits per number, so 20,000 credits.
Check any message with the SMS character counter.
More questions
Why is my 160-character message using 2 credits?
It may contain a Unicode character, such as ₹, an emoji or a curly quote, which limits one SMS to 70 characters.
Is there a maximum SMS length?
Long messages can have several parts, but keep business SMS short for better reading and lower cost.
Do spaces count as characters?
Yes. Spaces, punctuation and line breaks all count.
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