SMS gateway

Bulk SMS Gateway Provider in India

Send OTPs, alerts and campaigns through a bulk SMS gateway with direct connectivity to Airtel, Vi, BSNL and Jio. Connect with our HTTP SMS API or SMPP, or send from the web panel, with DLT-ready routing and a delivery report for every message.

  • 4Indian operators, direct
  • 10+SMPP backup servers
  • 2016Serving businesses since
What is a bulk SMS gateway

The bridge between your software and the mobile network

A bulk SMS gateway takes messages from your app, website, CRM or panel and passes them to telecom operators, which deliver them to each phone. It handles routing, DLT checks, retries and delivery reports, so you only make one request per message or batch.

Bulk SMS India is an SMS gateway provider and SMS aggregator with direct agreements and connectivity with Airtel, Vodafone Idea (Vi), BSNL and Jio, and messaging partner SmartPing (Satzilio Telecom). Traffic runs on a load-balanced platform with 10+ SMPP backup servers on Tier-4 data centre hosting. Read the full guide: what a bulk SMS gateway is and how it works in India.

  • Direct operator routesAirtel, Vi, BSNL, Jio.
  • HTTP API and SMPPConnect any system.
  • DLT-readyEntity, header, template checks.
  • Live reportsStatus for every number.
Connect

Three ways to send through our SMS gateway

Pick the connection that fits your volume and your tech team.

Web panelHTTP SMS APISMPP
Best forCampaigns and one-off sendsApps, websites, CRM and ERPHigh-volume and enterprise traffic
SetupLog in and sendOne GET request per sendBind with your SMPP client
Bulk sendingExcel or CSV upload, groupsComma-separated numbers or groupsContinuous high throughput
Delivery reportsIn the panelgetDLR and date-wise reportsDelivery receipts on the bind
Learn morePanel tour on requestSMS API docsSMPP provider page

See the SMS API documentation, SMPP connectivity and ready plugins and integrations.

SMS gateway API

Send your first SMS with one request

Every send is a simple HTTP call. Add scheduled to send later, or call getDLR with the message ID for its delivery status.

GET http://sms.bulksmsind.in/sendSMS
  ?username=your_username
  &apikey=YOUR_API_KEY
  &sendername=BSMSIN
  &smstype=TRANS
  &numbers=9198XXXXXXXX
  &message=Your OTP is 482913. Valid for 5 minutes. - BSMSIN
  • SMS gateway integration

    Works with any language: PHP, Python, Node.js, Java, .NET or cURL.

  • Scheduling

    Schedule sends in yyyymmddhhmm (IST).

  • Group sending

    Send to a contact group saved in your panel with one call.

  • Balance and reports

    Check credits and fetch delivery reports by API.

  • Unicode and long SMS

    Hindi and regional-language messages, with long messages split into parts.

  • Ready plugins

    WooCommerce, Google Sheets and Zapier. Integrations →

Routes

SMS routes on our gateway

Every message goes on the route that matches its purpose, as TRAI DLT rules require.

OTP routePriority route for one-time passwords and login codes. OTP SMS →
Transactional and serviceOrder updates, alerts and reminders that reach DND numbers. Transactional SMS →
PromotionalOffers and campaigns to non-DND numbers within permitted hours. Promotional SMS →
InternationalSMS to the USA, Australia and other countries, and ILDO routes into India. International SMS →
UnicodeHindi and regional-language messages, 70 characters per part. Character counter →
Flash and scheduledTime messages for the right moment with scheduling.
Why us

What to look for in a bulk SMS gateway provider

And how Bulk SMS India measures up.

  • Direct operator connectivity

    Fewer hops between your request and the operator, with agreements with Airtel, Vi, BSNL and Jio.

  • Load-balanced platform

    10+ SMPP backup servers on Tier-4 data centre hosting, built to avoid downtime.

  • DLT compliance help

    Hands-on help with entity, sender ID (header) and template registration.

  • Transparent delivery reports

    Delivered, failed and DND status for every number, in the panel and by API.

  • Reseller and white-label

    Agencies can resell the gateway under their own brand. Reseller program →

  • One account, more channels

    Add WhatsApp, RCS, voice and email when you need them. CPaaS platform →

Get started

Go live on the SMS gateway

Most businesses send their first message the same day their DLT details are linked.

  1. 1

    Create your account

    Sign up online and share business KYC.

  2. 2

    Link DLT details

    Entity ID, sender IDs and approved templates. We help if you are new to DLT.

  3. 3

    Get your API key or SMPP bind

    Pick the HTTP API, SMPP or the web panel.

  4. 4

    Send and track

    Send your first message and watch delivery reports live.

Frequently asked questions

What is a bulk SMS gateway?

A bulk SMS gateway is the system that accepts messages from your app, website or panel and passes them to telecom operators for delivery to mobile phones, with delivery reports for each message.

Is Bulk SMS India a direct SMS gateway provider?

Yes. Bulk SMS India is an SMS gateway provider and SMS aggregator with direct agreements and connectivity with Airtel, Vodafone Idea (Vi), BSNL and Jio, and messaging partner SmartPing (Satzilio Telecom).

How do I integrate the SMS gateway?

Use our HTTP SMS API with your username, API key, sender ID, route type, numbers and message, or connect over SMPP for high volumes. Plugins are available for WooCommerce, Google Sheets and Zapier.

What is the difference between the SMS API and SMPP?

The HTTP API sends with one web request per message or batch and suits most apps. SMPP keeps a persistent connection for continuous high-volume traffic and returns delivery receipts on the same bind.

Do I need DLT registration to use an SMS gateway in India?

Yes. Every commercial SMS in India must use a DLT-registered entity, sender ID and template. Our team helps you register and link them.

Can I send OTPs through the gateway?

Yes. OTPs go on a dedicated priority route through the same API or SMPP connection.

How is the SMS gateway priced?

Pricing depends on the route and monthly volume. See bulk SMS pricing or contact our team for a quote.

Ready to get started?

Tell us what you want to send and how many messages a month. Our team will set up a free demo.

Get gateway accessWhatsApp us