WhatsApp Message Score Checker
Paste a WhatsApp broadcast or template message and get a score out of 100, what to fix, and a preview of how it looks on the phone. Nothing you paste leaves your browser.
What the score checks
Five checks, 100 points. The points show how much each one matters for delivery and replies.
Clarity
Length, short sentences and line breaks. Most people read only the first three or four lines on WhatsApp.
Personal touch
A greeting and the customer's name with a {{1}} variable. Personal messages get more replies and fewer blocks.
Call to action
One clear next step: a link, a button or "Reply YES". For offers, a reason to act now.
Spam safety
Capital letters, !!!, too many emojis, link shorteners and words like "guaranteed" or "you have won".
Meta policy
The 1,024-character limit, variable rules, an opt-out line, restricted topics and the right template category.
Ready to send
Clear, personal and low risk.
Good — a few fixes
Fix the points shown and it will do well.
Needs work
People may ignore or report it.
High risk
Likely to be rejected by Meta or reported.
Sending SMS too? Check SMS templates with the DLT template checker and message length with the SMS character counter. See WhatsApp Business API from Bulk SMS India.
Frequently asked questions
Is the WhatsApp message score checker free?
Yes. It is free with no sign-up, and the check runs in your browser, so your message is not saved or sent anywhere.
What does the score check?
Five things that decide whether a WhatsApp message gets read, approved and answered: clarity, personal touch, call to action, spam safety and Meta's template policy. Each part has points, adding up to 100.
Will a high score guarantee Meta approves my template?
No tool can promise that. Meta reviews every template itself. The checker uses Meta's published rules (variables, length, categories, restricted topics) and common best practice, so it catches the usual reasons for rejection before you submit.
Why should I add "Reply STOP to unsubscribe"?
People who can opt out easily are less likely to block or report you. Blocks and reports lower your number's quality rating, which can limit how many people you can message each day.
Why does the message category matter?
Meta prices and reviews Marketing, Utility and Authentication messages differently. A Utility message with offer words gets moved to Marketing, and OTP messages must follow a fixed format without links or emojis.
Can I check messages in Hindi or Hinglish?
Yes. The checker understands common Hinglish calls to action like "book karein" and "abhi order karein", and the spam, length and policy checks work for any language.
Message scores well? Send it on WhatsApp
Send it as an approved template to your whole list with Bulk SMS India's WhatsApp Business API, and see who read it.